PANERAI OPENS ITS FIRST EVER AIRPORT BOUTIQUE IN HONG KONG INTERNATIONAL AIRPORT (HKIA)
Hong Kong, November 2019 – Panerai, the Florentine luxury watchmaker announces
the opening of its first boutique at the international airport in Hong Kong (HKIA),
located at Terminal 1 – in the departure hall.
The new boutique is the sixth opened in the Hong Kong area and joins the already
existing locations in Canton Road, Landmark Prince’s, IFC, Times Square and Tsim
Sha Tsui Centre.
With an area of 27 square-meter, the new boutique stands out for its natural blend
between tradition and future, bringing clients to discover the Maison’s heritage,
craftsmanship and technical expertise by enabling watch aficionados and clients
to live an exceptional shopping experience.
The concept of the design and materials used, such as the oak wood and burnished
brass are a clear reminder to the world of the sea and the glorious past of the
brand whose roots are embedded in the history of the Italian Navy.
Hong Kong International Airport was opened in 1998 and today is one of the world’s
busiest airport by passengers traffic; indeed it handles more than 74.7 million
passengers per year being a worldwide destination of more than 120 airlines.
Panerai has now 126 boutiques throughout the world, 6 of which are in Hong Kong.
Panerai Hong Kong International Airport boutique
Hong Kong International Airport Terminal 1,
Level 6, East Hall, Unit 6E159